The story of Belher - love hair begins in 2012, when, out of love for hair, a strong desire to give women around the world the experience of beautiful and healthy hair came to life in our hearts. The years have passed, and Belher has become a very important beauty retailer on the Romanian market, due to the perfect quality products and the extraordinary beauty services offered, being chosen by most public persons and hairstylists in Romania. Belher is a store specialized in hair extensions, hair accessories, wigs, tools and professional styling products. In the Belher concept, the Beauty bar part is also connected, where it offers maintenance and application services for the products sold: Extensions to weaves, sewn extensions, tape-on extensions, keratin extensions, micoring, nanoring, i-stick, trimmed, dyed, styled. Belher tries to understand the needs of women who step through his threshold and to meet them, in a more professional and pleasant way, both online and face to face, having two locations in Bucharest and one Iulius Mall Cluj Napoca.